Techno-Philosophy Books
Coercion
Why We Listen to What "They" Say
Douglas Rushkoff
This is one of the more thought-provoking books I've read in a while. The author is a repentant New Media consultant who opens the curtain on the various techniques on how advertisers, PR companies and others use calculated ploy to get us to think their way. Get more information from Amazon.com
When Things Start To Think
Neil Gershenfeld
You could think of this book as a follow-up to Stewart Brand's "The Media Lab", which chronicled the interesting research projects and personality parade in the 1980's. It is well written and provides a present day view of what's going on there now. His particular focus is on "Things That Think," objects that have some embedded processing and/or communication capabilities.Get more information from Amazon.com
Why We Buy
The Science of Shopping
Paco Underhill
A great look into what makes people buy things from a leading retail consultant.Get more information from Amazon.com
The Art of Possibility
Ben and Rosamund Zander
An inspiring book that helps you think differently about what can achieved.. Get more information from Amazon.com.
Emergence
Steven Johnson
A well written journey to this new mathematical/philosophical branch of science.by the author of a great book, "Interface Culture". Get more information from Amazon.com.
The Unfinished Revolution
Human-Centered Computers and What They Can Do for Us
Michael L. Dertouzos
A well written and insightful book by the late head of MIT's Computer Lab. Paints the picture of a future world where technology conforms more to us, than us to them. Get more information from Amazon.com.
The Pattern on the Stone
W. Daniel Hillis
Parallel computing pioneer, Thinking Machines founder, and fellow at Disney's Imagineering Works has written a book that explains the abstract foundations of how computers work in an enjoyable, enlightening and easy to read manner. Using examples ranging from tic-tac-toe to Tinker Toys, Hillis makes it clear how the basics of computer intelligence are based on simple abstracted concepts that are independent of their physical realities.Get more information from Amazon.com
Prisoner's Dilemma
John Von Neumann, Game Theory and the Puzzle of the Bomb
William Poundstone
A great book about the history and concepts in modern game theory. Get more information from Amazon.com
